This page contains useful tools for marketing practitioners. Here you will find everything from AI Prompting Templates to Direct Mail Models.
AI Prompt Template
Website Model
Test Library
Email Planner
Paid Media Campaign Planner
Campaign Sizer
Cost Per Lead
Web Conversion Scenario Analysis
Direct Mail Scenario Analysis
AI Prompt Template
This template will help you define, document, and structure AI prompts for the most optimal response for your use case.
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Website Model
This template will help you model traffic through your website and easily make assumption based on conversion rates as well as other variables
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Test Library
This template organizes tests from emails, paid media, to web pages. It also helps structure the test in a logical trackable format.
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Email Planner
This sheet takes inputs across email as a channel and couples with web conversion data to help plan, benchmark, and test feasibility.
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Paid Media Campaign Planner
This template helps you frame, scope, and size paid media campaigns.
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Digital Campaign Sizer
This sheet lets you scope your campaign based on digital audiences based on things like match rate, find rate, frequency, etc…
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Cost Per Lead Calculator
This sheet will tell you how much you can pay for traffic based on conversion assumptions.
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Web Conversion Scenario Analysis
This template lets you understand volume & revenue possibilities based on conversion rates against an e-commerce subscription model with commission splits
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Direct Mail Campaign Scenario Analysis
This sheet lets you model a direct mail campaign both on the conversion rate of response rates & conversion rates. But, also including CPA’s based on the combination of those conversion rates.
